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Precious is the journey in pursuit of beauty—respecting the planet, honoring its people, and creating timeless elegance. With Purest, experience the finest cashmere crafted with a contemporary vision, rooted in respect and sophistication.

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At Purest, we blend top-quality raw materials with the masterful skill of traditional weavers, the elegance of Italian design, and a Swiss dedication to detail. Excellence is woven into everything we create—it’s more than a passion; it’s who we are.

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At Purest, we partner with world-class global brands across luxury jewelry, watches, hospitality, private airlines, and discerning families to create bespoke cashmere accessories. Each piece is meticulously designed to reflect the sophistication and exclusivity that our clients value.

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Embracing the legacy of falconry with contemporary luxury, discover our bespoke Falconry Collection premiered at ADIHEX in Abu Dhabi

At Purest, respect guides every choice—from honoring the environment and supporting artisans to preserving tradition and ensuring unmatched quality for our clients. This commitment shapes our conscious approach, creating enduring beauty with clients at the heart. Since 2023, we've planted trees with our partner Eden: People+Planet, helping to reduce carbon dioxide and move closer to CO₂ neutrality.